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An expert Advisory Group with representatives from business, policy, academia, economics, the arts and the voluntary sector provided strategic advice and guidance on the campaign and developed this plan. The Advisory Group members were:

• Patrick Collison, technology entrepreneur and founder of Auctomatic
• Moya Doherty, Producer of Riverdance, the world-acclaimed theatrical phenomenon
• Sean Gallagher, Chief Executive, Smarthomes (and Dragons’ Den judge)
• Frank Gormley, Chair, Howard Eurocape and Founder St. Patrick’s Trust
• Alan Gray, Economist, Indecon
• Paul Mooney, President, National College of Ireland
• Kieran McGowan, former Chief Executive of the IDA
• Ian McShane, Chief Executive, Behaviour & Attitudes
• Paul Rellis, Chief Executive, Microsoft Ireland
• Tina Roche, Chief Executive, Business in the Community
• Don Thornhill, Chair, National Competitiveness Council