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The Ideas Campaign, an independent, citizens’ initiative based in Ireland, was launched in March 2009.  It aimed to:

• Seek citizens’ ideas for Irish economic recovery and renewal
• Help stimulate a debate about solutions to our economic problems
• Set a challenge to people in Ireland to be innovative and creative and to play their part in planning this country’s economic recovery

The campaign met with a huge response. From its launch on RTÉ’s Prime Time to the 31 March deadline for submission of ideas on the campaign website, the campaign attracted enormous interest.  In that period:

• The campaign website attracted 48,000 visits and over 214,000 page views
• Visitors spent an average of 4.5 minutes on the site, with the Ideas area, Ireland’s Economy and Supporters pages being the most popular
• Visitors came from 116 overseas countries, accounting for 17% of website traffic
• The UK, the US and Germany accounted for the majority of traffic from outside the Republic of Ireland and three out of four ideas logged from overseas came from people born in Ireland
• The campaign’s presence on social media sites grew substantially during March, with over 1,000 friends on Facebook alone.

Media interest in the campaign, and its theme, was strong.  The campaign got extensive coverage on TV, radio, in print and online in Ireland and overseas.  International and local media interest has continued after the submission deadline.

The Ideas Campaign was launched by AMAS, a Dublin-based online consultancy whose Managing Director Aileen O’Toole, a former business editor, led the campaign.

More information

Read more about the campaign

Get more details on the campaign’s media coverage